Hello Polkadot Community!!
greetings from the entire Polkadot México team and agents of the Polkadot ecosystem.
Polkadot México organized Polkadot’s participation in Talent Land 2025, and as a Mexican collective, we’d like to share our perspectives during the event and the impact that Polkadot had in this kind of tech focused event outside of the typical Web3 environment.
For our first time at a tech event of this scale, the Polkadot booth and the talks given on various stages caught the attention of many attendees, who approached us to learn more about blockchain and why Polkadot.
Unlike Web3 events, Talent Land is a technology event with different categories (AI, GAMER, DEVELOPER, FUTURE, BUSINESS, CREATIVE, HEALTH, and INVESTOR). There is also a hackathon that takes place within the event, featuring different tracks over the course of four days.
Gold Sponsor
Price: $30,000 + $4,800 USD VAT (16%)
Benefits:
-Main Stage: Shawn Tabrizi
-Future Land Stage: Adrián from Coin Reference
-Developer Land Stage: Dotcast
-AI Land Stage: Javier and César
-60 Free Tickets: These were given away and raffled through various activities on the social media platforms of the Polkadot México community, in partnership with other communities and university giveaways.
- Instagram Post: Post
- Scholarship Entry Form: Google Form
- Registration document of the scholarship draw on social networks: Doc
- General Admission Scholarships Document: Doc
Pre-event Social Media Publications by Talent Land:
- X (Twitter): Pre-event post
- Facebook: Pre-event post
- LinkedIn: Pre-event post
- Instagram: Conference of Shawn Tabrizi
Attendance statistics during the 4 days of the event.
Vlog by Dotcast - Talent Land 2025 x Polkadot.
Booth
We chose the Gold Sponsor package because the 36m² (6x6m) booth space matched exactly with the booth design provided on Polkadot’s official (Event booth) page. To ensure strong brand presence without having to redesign a booth from scratch, we opted to use the base design offered by Distractive.
The booth’s spacious layout allowed us to carry out various activities while also interacting with a high flow of attendees without any side obstructions. We encountered an issue with the carpet, as the color we needed wasn’t commonly used in events and was unavailable from standard providers. However, we solved the problem by finding a supplier with a carpet similar to Polkadot’s brand colors. As this was our first time representing Polkadot at a global tech event, we paid close attention to every detail.
People constantly approached the booth, attracted by its vibrant colors which we believe is a key aspect of brand image, as it reflects positively on the name. Many asked, “What is Polkadot?” and often assumed it was a company, since the booth was divided into clearly labeled sections (Gaming, Developer, Vote, Enterprise, DAO, Interact). This curiosity sparked questions, especially from those unfamiliar with blockchain technology. As a team and collective, we split into different areas to explain more about Polkadot and its various use cases. We were supported throughout the four-day event by Shawn, Dotcast (Nachito and Roco), and Adrián from Coin Reference, from 10:00 a.m. to 8:00 p.m. each day.
Talent Land is a four-day event that runs 24/4, meaning the Expo remains open 24 hours a day from the first to the last day. However, scheduled activities take place from 11:00 a.m. to 10:00 p.m. The experience was exciting for us, although by the third day, the physical exhaustion of working over 10 hours daily began to take its toll. Still, we enjoyed every moment engaging with attendees curious about Polkadot and sharing our knowledge with them.
Booth Location
We were in a great location, right in front of the Main Stage, which was one of the busiest areas throughout the entire event. Polkadot had excellent exposure in the Future Land section.
The exciting part of the event was that everyone approached asking what Polkadot is, and it was thrilling to explain it in detail. Many had different professional backgrounds, developers, people with startups looking for ways to implement their businesses on blockchain or use a tool for crypto payment adoption, and older professionals who showed genuine interest in learning more and exploring the tools Polkadot offers.
Gaming
In the Gaming area, Adrián from Coín Reference was in charge and demonstrated the success Polkadot is having with Mythical Games. He showcased to attendees some of the most successful launches in the ecosystem, such as NFL Rivals, Nitro Nation World Tour, Blankos Block Party, and upcoming releases expected on the network in June like Pudgy Party and FIFA Rivals. He gave a detailed explanation of how the NFT marketplace works, the collectible cards available featuring different players or in-game skins from Mythical Games, and how Polkadot processes transactions on the network.
Interact
In the Interact area, Nachito and Roco helped us explain the Polkadot Blockchain Academy (PBA) to attendees. They were the ideal people for this task getting developers interested in the PBA since as Dotcast members, they participated in the first edition of the PBA in Buenos Aires. They have a broader perspective of the PBA Campus and are familiar with several developers who, after graduating, have gone on to stand out in various projects within the Polkadot ecosystem.
We also prepared printed materials so attendees could take important information home with them:
- 1,000 PBA business cards.
- 1,000 brochures with basic information about the Polkadot ecosystem.
- A tabletop banner with a QR code that directed people to the official PBA website.
Talent Land is a tech event that attracts many developers from various specialties, including app development, web programming, desktop, backend, frontend, full stack dev, video games, and more. It was essential to showcase the Polkadot Academy at the booth, especially with the new PBA-X program. This hands-on presentation inspired many devs to want to experience it for themselves. Many were interested in the Academy’s achievements, so Nacho and Roco collected information from those genuinely interested (Full Name, Phone Number, and Email). These individuals are now waiting for a chance to enroll in a PBA-X. We would love to offer them scholarships covering either 100% or 50% of the cost. While we are not sharing their personal data publicly for privacy reasons, we would be happy to send the information directly to Pauline, Director of the PBA, if scholarships or discounts can be arranged.
Enterprise
In the Enterprise area, Javier, a member of the Mexican collective, was in charge of explaining to attendees how DeFi works, making comparisons with the traditional financial market, but in this case applied to Hydration. He explained how it offers digital asset trading services and how users can maximize the performance of their assets.
In this section, we covered financial topics by comparing how the traditional banking system or other off-chain financial services operate. Once attendees understood these basic financial concepts, we explained how DeFi works and demonstrated everything using Hydration, how users have full control over their assets and can deposit from exchanges into the DEX, stake tokens, provide collateral, request loans in USDT/USDC, perform token swaps, create liquidity pools, and execute cross-chain transactions.
We made comparisons between the total cost of credit in the traditional Mexican banking sector and DeFi via Hydration, and even the most modest estimates showed it to be up to 10 times cheaper. We also highlighted the lower entry barriers and competitive advantages, such as the absence of payment deadlines or minimum amounts to access decentralized financial services.
Those interested in this section included people curious about crypto, traditional investors, and digital business owners, the latter showing the most interest in integrating these services into their payment applications.
At the end, many attendees were surprised by how easy it is to access decentralized financial services, the stability offered by stablecoins, and the possibility of obtaining stable variable income by providing liquidity to the omnipool or through the lending section.
Build and DAO
In this specific area of the booth, we focused on explaining Nova Wallet, which we described as the best mobile wallet in web3. We also taught attendees how to vote in governance, showing them how to participate in OpenGov and how the proof-of-stake mechanism works including the consensus algorithm used by Polkadot and the concept of nomination pools. With the new feature recently implemented, it’s now possible to vote in governance using DOT from within the staking pools.
In this section of the booth, we helped attendees download Nova Wallet and claim the commemorative NFT we created through dotmemo.xyz. To speed up the claiming process, we covered the minting costs so attendees wouldn’t have to pay any fees and could take home a memento of the experience.
We also had the remote participation of KODADOT, showcasing collections that have been minted within our ecosystem. This was made possible thanks to Luu, who kindly shared several projects that were displayed during the days of our participation.
NFT Collections Created:
We successfully generated 372 new wallets across both NFT collections. However, we faced a limitation during the event: internet and mobile data speeds were extremely slow for both attendees and ourselves. The venue restricted mobile bandwidth due to the large number of people and, at times, the structure of the roof itself, which unfortunately hindered our ability to help more people download Nova Wallet on-site.
However, we thoroughly explained how Nova Wallet works and its many features for interacting with web3. Many attendees were later able to mint the NFT collection once they returned home.
Conferences
The talks held within the different themed lands were a great success, largely due to the strong attendance and audience participation. We are deeply grateful to our speakers for placing their trust in our team. We did experience some setbacks with groups that initially showed interest in collaborating but eventually chose not to participate as the event dates approached. For this reason, as a collective, we are especially thankful to those who took the time and effort to help make this event happen on time and in the right way. We now know that none of this would have been possible without their support.
AI LAND
The first talk took place in AI Land, where Javier and César, both members of the collective took the microphone to educate attendees on the advantages of large language models when trained with high-quality datasets, and the potential of verifying those datasets through blockchain networks such as Peaq Network and OriginTrail.
FUTURE LAND
The second talk was led by Adrián Sancho, a member of the Mythos Foundation. He participated in Future Land, showcasing the benefits of blockchain technology applied to digital assets in video games. He explained how this enables the creation of in-game economies, allowing players to build even more immersive experiences.
DEVELOPER LAND
In the thematic area for developers (Developer Land), Nachito and Roco from the Dotcast team took the stage to share with developers the current state, challenges overcome, and future of the Polkadot network. They covered topics such as the parachain model, the sponsorships we’ve carried out, the mistakes and successes along the way, and the upcoming products arriving with Polkadot Hub and Polkadot Cloud.
Main Stage
The cherry on top was Shawn Tabrizi taking the Main Stage in front of an audience larger than ever before for a Web3 talk outside of a traditional blockchain event.
His keynote featured several key moments:
-The future of Web3
-Polkadot as a pillar of innovation in blockchain
-Clear distinctions between Crypto, Blockchain, DeFi, and Web3
-Energy impact, TPS, Coretime, and JAM
-The meaning of resilience in blockchain
-The PBA, the Treasury, and some key metrics measured on mainnet
-Polkadot doing for Web3 what AWS did for the Internet
It was undoubtedly a turning point for all attendees interested in cloud services, as well as for those already experienced within the blockchain ecosystem.
Even though the talk was in English, the audience on the Main Stage paid close attention. One might have expected attendees to leave for other talks on different stages, but the opposite happened. At all times, we saw people taking pictures and videos of Shawn’s presentation. He managed to capture so much attention that the stage was packed just a third of the way into the talk.
Without a doubt, Polkadot should aim to participate in more tech-focused events like this one.
The Future of Web3 - Talent Land - Guadalajara México 2025.
Live stream of Shawn Tabrizi’s talk day
Merchandise and Rewards
- 350 branded t-shirts featuring the design by Skull on the back and the Mexican TOD logo on the front chest.
- 50 embroidered patches with the new Polkadot Mexico design, styled like POAPs and including an NFC chip for a limited edition mint.
- 40 caps embroidered with the Polkadot logo on the front and another logo on the back.
- 1,500 holographic metallic-finish stickers with UV coating, featuring 8 different designs (Polkadot, DOT logo, Polkadot Mexico, Gavun Wud, JAM, TOD, MYTHOS, etc.).
- 6 Inter Miami x Polkadot edition jerseys.
- 5 Pudgy Penguins plushies.
- 1,000 informational brochures about Polkadot in Spanish.
- 1,000 business cards for the Polkadot Blockchain Academy.
- $1,000 USDT in rewards distributed as prizes through daily raffles with attendees. This amount also helped cover the existential deposit in AssetHub for all newly created wallets (372).
We consider merchandise and attendee giveaways to be extremely important at events of this scale. Since this was a large event lasting over 10 hours per day with a constant flow of people, and our booth was located directly in front of the main stage, we ran out of t-shirts and stickers within the first two days. To address this, we decided to purchase additional merchandise, including the Inter Miami jerseys and Pudgy Penguins plushies, as we hadn’t anticipated the initial stock would be insufficient for all four days of the event.
To manage the supply of stickers, we distributed them steadily across the four days so we wouldn’t be left without anything to offer visitors interested in our booth.
We had previously requested support from Salvatore to donate a few Inter Miami x Polkadot jerseys for the event raffles, but unfortunately, that support did not materialize. As a result, we chose to purchase the six jerseys ourselves using the discount code he provided (“POLKADOT15”). In our opinion, if there is a sponsorship deal in place with Inter Miami, they should be able to support community efforts at tech events like this one by providing some promotional items. This would help increase impact and visibility within the community.
The branded Polkadot t-shirts were particularly eye-catching, but due to limited quantity, we distributed only about 80–90 shirts per day. The dynamic to earn one was as follows:
Given our booth’s high visibility and constant traffic, we offered guided tours through the five different thematic zones to showcase real use cases from the Polkadot ecosystem. The first stop was wallet creation using Nova Wallet, along with a brief explanation of its functionality. At the end of that station, participants received a commemorative NFT and a unique sticker.
They then moved through each zone until reaching the front of the booth, where we verified they had collected all four stickers and the digital collectible.
Once completed, we would ask what they had learned and whether their initial question “What is Polkadot?” had been answered. Those who completed the experience understood that Polkadot is a blockchain that builds technology to develop a new world where Web3 can thrive with more transparency, agility, and resilience.
We continued this process each day until we ran out of the daily t-shirt allotment. However, the booth always maintained engaging activities that rewarded attendees with stickers, raffle entries, and in many cases, participants were genuinely happy just to receive the NFT.
Note: For future events, we strongly recommend increasing the merchandise allocation. Sponsored projects like Inter Miami, Heroic, and others should consider providing free branded items from their stores (with Polkadot editions) for giveaways at major tech events. We believe that if Polkadot is paying for high-profile sponsorships, those sponsors should support community-led efforts representing Polkadot by contributing relevant merch.
USDT Rewards
We distributed approximately 1,000 USDT to all the wallets created during the event. At the end of each day, we held raffles using a spinning wheel with the wallet addresses of the attendees present at that moment. We wrote down the first 4 digits of each person’s wallet address and added them to the wheel to randomly select 18 wallets per day, each receiving 10 USDT.
On the big screen, we displayed the Flappy WUD game, which attracted a lot of attention because it reminded people of the classic Web2 game, Flappy Bird. As attendees approached to play, we explained how Flappy WUD worked and why it was an improvement over the original. We also introduced its meme token, $WUD, and shared how the WUD community organizes mini-tournaments with token rewards. We explained that the game is also accessible via Nova Wallet, allowing users to play directly.
Using the same $1,000 budget, we also allocated 20 to 50 USDT each day for the top score in Flappy WUD, encouraging people to play and have fun.
At the end of the event, the remaining USDT was used to airdrop small DOT fractions on AssetHub to the wallets created, helping preserve them for future use.
Conclusion
As members of Polkadot México and the Collective (Erick, Javier, César, Armando, Amaury, and Rodrigo), we are committed to the growth and education around Polkadot in Mexico. While we are not expert event organizers, our participation in Talent Land sparked a lot of conversation and demonstrated that we are capable of representing Polkadot in large-scale tech events across the region.
For future tech events, we would love to see more Polkadot projects involved and given the opportunity to participate in events with such a massive audience. Our main goal is to truly reach new users and help them integrate blockchain into their projects or to inspire new developers to join the ecosystem.
During the event, we established valuable connections that will help us expand our presence in future events, workshops, and institutions in Mexico.
We made contact with government representatives from Zapopan, Jalisco, and even had a Google developer invite us to host a Polkadot workshop at Google’s offices in Mexico City. Additionally, university directors approached us to organize Polkadot conferences at their campuses.
Talent Land opened many doors for us to carry out activities that benefit both the Polkadot network and its community in Mexico.
Now we’d love to know:
What does the community think about participating in global technology events like this one, which are different from traditional Web3 events?
We took into account some thoughts posted by Shawn at the event at EthDenver in February ETH Denver 2025 Feedback - #3 by shawntabrizi
We’d like to know more about what the community thinks about this type of event.
Event Photos: Talent Land x Polkadot
Best regards from the Polkadot Mexico team…