Why not have a slogan for Polkadot?

This thought has been on my mind for a while, and I would like to understand why there is no official slogan for Polkadot and Kusama.

For Kusama, the slogan “expect chaos” seemed like a phrase that organically or accidentally became an unofficial slogan, but it has slowly faded away and is now somewhat forgotten. Which is a shame, in my opinion, since it’s a cool and catchy slogan - so why not keep it and make it official?

For Polkadot, as far as I know, there has never been a slogan or a “one-liner” that briefly describes what Polkadot stands for. If you check the Polkadot website, there is a title on the front page that says “Defy what’s possible”, and in my opinion, this could be considered a catchy slogan that would raise curiosity.

Actually, I’m not aware of any blockchain that has an official slogan. How come? What’s the downside, or what’s to lose?

The Polkadot logo is now showcased in mainstream media on banners in Inter Miami’s stadium and on Conor Daly’s Indy racing car, for example, but it doesn’t come with a message or slogan that explains in a few words what it stands for. Nor does it provide an “eye-brow-raising moment” that would make viewers curious.

Imagine having the Polkadot logo accompanied by a slogan like “the people’s chain” or “DOT of the chain” for example. Would it hurt the brand? Would it spark curiosity among viewers?

I’d love to get feedback on this thought from YOU! :slightly_smiling_face: :thinking:

We could double down on “Secured by Polkadot”. Not sure if it can backfire if we put it on something insecure, but besides that I think it’s good.

Maybe the marketing team can comment their thoughts?

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I thought it was “Less trust more truth”, but probably it should be modified to
Less trust more truth unless you interacted with Parallel Finance, Acala or Equilibrium (I am sure the list is longer)

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“Less trust, more truth” is more of a Web3 slogan than particular to Polkadot.

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We’ve had a few - “secured by Polkadot”, “Defy what’s possible”, “Unstoppable”, etc., but nothing has really stayed permanent. Maybe Distractive could weigh in here?

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The official tagline is “Polkadot is the powerful, secure core of Web3.”
Check out our Ecosystem Resource Center with the messaging toolkit.

We might adapt this in the future, once hub, cloud and JAM are live.

Let me know if you come up with something that hits you emotionally and vibes with you more!

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my AI agent came up with this slogan: “Interconnect. Innovate. Elevate.”