Who is Distractive?
Distractive is a full-service marketing agency committed to nurturing the growth of the Polkadot ecosystem. Thanks to the Web3 Foundation Decentralized Futures grant, we are proud to serve as a cornerstone provider of marketing services for Polkadot in 2024. Our mission? To be a guiding force steering Polkadot toward a bright future. Curious about our approach and our initial strides? You can check out our story here.
Ecosystem Resource Center
The Ecosystem Resource Center is your go-to destination for all things marketing in the Polkadot ecosystem. Packed with essential brand assets, co-marketing resources, and a wealth of useful links, this dynamic repository is designed to evolve continuously to meet the needs of builders, teams, content creators, and users across the ecosystem. This is just version 1 of the resource center, and it will continue to evolve, so we are eager to get your feedback so we can continue to make it better.
What’s in the Resource Center?
- Builders and teams can access co-marketing guidelines and request forms available in the Resource Center to collaborate with Polkadot’s marketing efforts.
- By leveraging Polkadot’s brand assets, such as branded slide decks and event branding guidelines, teams can enhance the visibility of their projects and reach a wider audience through official channels.
- By incorporating branding and messaging into communication strategies, content creators can ensure consistency in messaging and reinforce Polkadot’s core values across various platforms.
- Through the Resource Center, teams can stay updated on Polkadot’s events calendar and access resources for hosting their own events.
- By utilizing event branding guidelines and event photo galleries, teams can create immersive experiences that reflect Polkadot’s vision of a decentralized future and engage with the community in meaningful ways.
By empowering everyone with the tools and knowledge needed to thrive in the ecosystem, the Resource Center’s goal is to catalyze collaboration, foster innovation, and propel Polkadot toward its collective vision of a decentralized future.
What We Are Working On
- Events in a Box -all the resources teams need for a branded Polkadot event
- Proposal in a box - all the resources teams need to create a proposal
- Polkadot Blog Guidelines + Template (for external request)
- Events quarterly report - KPI’s and results of Distractive’e events efforts in detail
- GTM and Marketing Primer
What is Live Now
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Ecosystem Marketing
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Co-marketing guidelines for announcements
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Polkadot blog guidelines
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Ecosystem co-marketing request form for amplification of product launches, collaborations, and more
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Branding
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Link to the Polkadot Brand Hub
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Polkadot branded slide decks to copy and use
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Event banner repo
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Narrative & Messaging
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Polkadot booklet printable PDF
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“Why Polkadot” list of popular crypto narratives with corresponding ecosystem projects and where to find them (a work in progress)
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Events
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2024 Events Calendar
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Events funding link to Polkadot Events Bounty
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Events Services
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Event photo gallery
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Event branding guidelines
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Polkadot “Events-in-a-Box” (coming soon)
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Digital Marketing
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Social media guidelines for the official Polkadot accounts
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Form for co-marketing requests including social media amplification and other marketing collaboration opportunities
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Contact for implementing decentralized social media frameworks for the Polkadot ecosystem
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Contact for Influencer Marketing Resources
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Media Relations
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PR amplification options
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Press highlights
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The Kusamarian News Amplification contact information
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Marketing Resources
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GTM & Marketing Primer example
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Transparency Reports - events and campaigns
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Other Available Services
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Link to SDK and XCM Monitoring Server
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OpenGov information and links
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Educational content
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Ecosystem analytics
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Decentralized Voices program information
We’re on a mission to make the Ecosystem Resource Center the ultimate marketing resource for all Polkadot contributors. Your feedback is invaluable – let us know what else you’d like to see and how we can make this even more useful. Together, we are building a bright future for Polkadot. You can reach out to us at ecosystem@distractive.xyz.