Polkadot’s Winter Recap and the Road Ahead - Marketing Update Dec24 & Jan25 from Distractive

Hi Dot-fam,
Curious about what’s happening behind the marketing curtains?
Let’s peek behind it with the recap of the last two months and also what’s ahead!

A TL;DR is in this thread and the full blogpost is available on our page.

Here’s the gist of what’s in the blog post:

:chart_with_upwards_trend: Our socials are x2.5 up!!
• 147% increase in YouTube subscribers
• Record-breaking Cardano collaboration livestream
• New use-case pages launched

:globe_with_meridians: The website hosts more use cases, case studies and wallets - perfect for BD!
• New vertical-specific landing pages
• Fresh case studies featuring Acurast, OriginTrail, Hyperbridge & others

:newspaper: Media & PR wins
Forbes feature with Gavin Wood
• Mythical Games x KoniStack collaboration
• Global PR expansion with new partners

:movie_camera: Our content gets picked up more and more
• ThinkPink series: 38,700+ views across 5 episodes
• Decentralized Mic: 45,000+ views across 3 episodes
• People of Polkadot: 129M impressions

:crystal_ball: Major plans for Q1/2025
• More ThinkPink episodes about Kaito, Mythical, Airlyft, (and those you suggests us)
• Expanded global PR coverage in LATAM, North America and APAC
• “Unlock Tomorrow” campaign will launch soon globally
• A new engagement platform will onboard users to Polkadot
• We’re organizing Polkadots attendance at EthDenver with 30 ecosystem agents!


Let me know any of your questions and if you want me to elaborate anything.

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