Quick Summary
NFTMozaic is launching an outcome-focused Minimum Viable Product (MVP) Grants Program to support early-stage, consumer-facing, brand-centric NFT dApps on Polkadot.
This program will mainly focus on building applications that drive user adoption - B2C, with most of the dApps being on Polkadot Asset Hub.
We will define a separate program and guidance as needed for larger projects with an existing user base, and are committed to integrating Polkadot or driving their next growth phase with Polkadot.
Unlike traditional grants, NFTMozaic ties 70% of funding to user-onboarding campaigns and user-onboarding metrics, such as wallet creation and on-chain activity, ensuring MVPs lead to adoption, not just demos.
Projects must deliver a usable MVP with one complete user journey and allocate 15–20% of their grant to marketing, driving actual usage from day one of launch.
Why This Matters
Today, there’s a critical gap between hackathons and real user-ready apps in Web3 and within the Polkadot ecosystem. NFTMozaic aims to fill this by funding ~20 lightweight MVPs with a built-in user acquisition strategy that can launch quickly on Asset Hub or other parachains.
Key Details
- Program Name: NFTMozaic MVP Grants Fund
- Purpose: Support early-stage teams & projects in prototyping and testing consumer/brand-focused NFT solutions quickly and cost-effectively.
- Total Program Budget: $500,000 (+10% for dev rel/marketing support) - Total $ 550,000
- Grant Size: $10,000–$25,000 per project
- Payout Structure:
- 30% on MVP delivery (working prototype, live environment)
- 70% on meeting user KPIs (wallet growth, on-chain engagement)
- Focus Areas: Reputation, Loyalty/NFTs for brands, AI x NFTs, fan engagement, games, metaverse, etc.
- Timeline: Rolling submissions; 3–6 month build cycles
- Number of Grants: ~ 20
Governance & Stewardship
- A curator team (elected by the NFTMozaic Council) will evaluate, onboard, and validate projects.
- NFTMozaic Council to include reps from Web3 Foundation, Parity, and a BD group.
- Successful MVPs with traction will be referred to ecosystem BD orgs (e.g., PoKe, Web3Deal Desk) for scaling support.
Project Eligibility & Criteria
A full scope and criteria with more details can be found here.
The NFTMozaic Council and the curator team will confirm a project’s eligibility and define, evaluate, onboard, and validate projects collaboratively to ensure everyone’s feedback is aligned with the core mission and the overall ecosystem’s values.
- Project Scope & Use Case:
- Must be consumer-facing or brand-centric (e.g., loyalty program, fan engagement, or gamified collectibles).
- Should demonstrate how Polkadot’s NFT infrastructure offers unique advantages (cross-chain, affordability, etc.).
- MVP Viability:
- The proposed MVP must be realistic in timeline, budget, and execution.
- MVP plan should include a marketing strategy
- Team Readiness & Expertise:
- Preference for teams with relevant technical or industry/branding background.
- Applicants new to blockchain/NFTs are still welcome if they present a clear, actionable plan.
- Potential for Growth & Adoption:
- Must outline a scalable roadmap if the MVP gains traction.
- Strong brand relationships or community ties are a bonus.
Background & Past Projects
The model is inspired by Unique Network’s NFTs CodeCraft program, which funded 12+ NFT MVPs in 2024.
MVPs like KooponCraft, Soft.Law, ChessOnChain, DragonSoulBoundNFT, ForeverHasFallen & DEDMine showed real-world traction, with up to 11,000 users in some cases.
With broader ecosystem support, NFTMozaic aims to replicate and expand that success in 2025, showcasing the power and opportunities that NFTs have to offer.
Share your Feedback & Thoughts with us!
We’re sharing this open discussion on the Polkadot forums to gather community feedback, thoughts, ideas, and any suggestions before finalizing the proposal on Polka Assembly.
Let us know what you think in the comments below 