DFP : Shape the Future of Polkadot Marketing: Survey Results

:wave: Hey Polkadot crew,

Would like to share the survey responses with the community, spark a conversation and invite everyone to join the followup Community Call.

We recently invited marketers, growth managers and founders of Polkadot ecosystem projects to complete a survey, aimed at understanding the strengths, weaknesses and opportunities for improvements in Polkadot’s ecosystem marketing activities.

We were satisfied with the level of participation and interest in the survey, as it attracted responses from a total of 27 stakeholders from various Polkadot ecosystem projects. Some of the teams that participated in the survey include Kilt, Astar, Moonbeam, BiFrost, KodaDot, RMRK, NovaWallet, Equilibrium, CIK, SubWallet, among others. :sunglasses::monkey:

It is our opinion that getting regular feedback from the community and tracking such things as CSAT and NPS are crucial for ongoing success. Let’s set an example together. :handshake:


Why did we launch this survey? We feel it is important to enable the community to have a voice in the decentralisation initiative. The purpose of this particular survey was to assess sentiment of the ecosystem marketing landscape and understand what type of initiatives ecosystem teams would like to see.

Who’s behind the survey? A group of marketers who have worked; for Parity, for Polkadot ecosystem projects and for projects running on other blockchains.

What was our aim? To kickstart an open conversation and provide the community with an opportunity to self-reflect in a constructive manner.

:spiral_notepad: So… What did we find out?

Around 30% of the respondents provided the lowest possible rating in evaluating the reputation and visibility of the Polkadot ecosystem within the broader blockchain community. Additionally, more than 85% of the respondents indicated that they were dissatisfied with the reputation and visibility of the Polkadot ecosystem in the wider blockchain community.

Approximately 35% of the respondents perceived the overall marketing impact of the Polkadot ecosystem in the broader blockchain community as poor. None of the respondents rated the marketing impact as excellent, and more than 84% expressed that the marketing impact of the Polkadot ecosystem was less than satisfactory.

Approximately 29% of the respondents found the support they received from Parity regarding marketing activities to be adequate. Furthermore, over 37% of the respondents considered the marketing success achieved by their team to be good. Additionally, 37% of the respondents reported frequent collaboration with other projects within the Polkadot ecosystem on joint marketing initiatives.

Additionally, our findings revealed that the Polkadot projects which survey respondents work for, typically have an average of three members in their marketing teams. Upon further investigation, it was observed that these marketing team members often handled multiple responsibilities across various aspects of the marketing function. These responsibilities included, but were not limited to, managing social media, community engagement, content creation, public relations, SEO, digital marketing, and email marketing.

Upon investigation into which tools within the marketing stack could potentially improve effectiveness, we identified recurring themes among the responses. These themes included the implementation of cutting-edge Web3 native marketing tools, such as Zealy or Galxe, adoption of marketing strategies tailored to the blockchain space with a focus on ROI, community engagement, and ecosystem development, growth hacking, analytics using tools such as Google Analytics, user retention, and user support.

Lastly, we presented three yes-or-no questions to the respondents: Firstly, approximately 84.6% of the respondents believed that marketing challenges could be at least partially resolved with additional marketing support. Secondly, 88.5% of the respondents agreed that the Polkadot ecosystem would benefit from additional collaboration between project teams. Finally, 88.5% have indicated that given an opportunity they would participate in a Marketing focussed Incubator, Accelerator or Launchpad.

:thinking::grey_question: Survey Question Responses:

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:checkered_flag: Closing words:

Is any of the above hard science? No.
Are these findings worth a discussion? Absolutely!

We thank you for taking the time to read through the post and invite you to share your thoughts below! :thought_balloon::arrow_down:

Haven’t had a chance to complete the survey yet?
We got you, click here. :point_left:
(it’s never too late :wink:)


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What’s next?

:handshake: Perhaps you’d like to join the 96% of survey respondents who suggested they’d be open to a community call to discuss the findings of this survey?

:loudspeaker: Open community call to discuss findings and gather additional thoughts and perspectives

:spiral_calendar: Monday 11th December

We are hosting an X space, courtesy of CIK on the Block and will share an invite to the space here, and on key Polkadot Telegram channels and spaces.

We are happy to take any related questions and ideas the community would like to put up for discussion. We will do our best to address these as a part of a QnA session.

:speaking_head: Let’s discuss and share ideas
:point_right: Everybody welcome


Hello Polkadot Community! :globe_with_meridians:

CIK On The Block is hosting a marketing-focused community call on Thursday, December 14th at 2 pm UTC! :studio_microphone:

Marketers and growth experts from Polkadot projects will gather to discuss the Decentralized Futures program and its potential benefits for Polkadot marketing in the future. Join us for this insightful discussion on Polkadot’s marketing efforts! :rocket:

Event details:
:spiral_calendar: Thursday, December 14th
:alarm_clock: 2:00 PM UTC

Hosted by Jay - CIK On The Block, this community call will feature a panel discussion with panelists including Leemo from NovaWallet, David from SubSquid, Aaron from Astar, Christian from Bifrost Finance, and Eugene from Parity.

Make sure to set your reminder and mark your calendars! Join us and be a part of shaping the future of Polkadot’s marketing! :bulb: