Hellu community,
the latest Distractive report on our Q3 activity dropped and I want to make the 13 pages/27 minute read more digestible for you with this summary.
I hope the overview encourages you to read the full report, which gives you a deep dive into what Distractive is delivering.
Let me know if you have any questions!
Summary of Distractive’s Q3 2024 Report
Polkadot Progress: Distractive’s Q3 Achievements and Milestones
Achievements & Highlights:
- Significant progress in supporting Polkadot’s growth
- Launch of new initiatives and tackling fresh challenges
- New website launch
Website
The v1 = soft launch for the community to review
- 4.5 months for ~25 pages, with a new CMS to quickly spin up new landing pages
- New domain: The benefits of polkadot.com include creating more trust, better branding, and easier use for non-crypto people.
- Website performance: The domain performance was just slightly below the old domain but is on an upward trend (79 before, 75 now). The health score (SEO + page load times) is 91% Ahrefs and 80% SEMrush, which means we cleaned up hundreds of links and redirects to ensure that SEO items were correctly placed.
The v2 = What to expect for the next iteration
- Brand hub (now live): A revamped resource for media and community members featuring new brand resources created by the Distractive team this year, such as booth designs and slide templates.
- 5-7 Case Studies
- Use Cases on target narratives
- More Landing Pages: VC & investors (with a new initiative to change the sentiment), Polkadot App page, IMFC partnership page, ThinkPink program, and People of Polkadot campaign
- Roadmap for Open Sourcing: even before the WiC, we had this on our backlog and will start planning the transition process this Q4 with an expected rollout in Q1 next year
Rollout of campaigns and programs.
Here we did or planned seven campaigns with over 84m impressions so far, with more content in the making:
- Decentralization Highlights: Coverage of the dune integration and Ledger App
- Decentralized Mic: interviews with Decentralized Futures recipients. We have already spotlighted marketing, business development, DevRel, and onboarding. Next up is OpenGovernance.
- People of Polkadot: We interviewed 25 community members and have published five already (Max, Jose, DJ, Luca, and Angie).
- 1000th OpenGov Referendum: Celebrate over one year of voting!
- Think Pink video series on Instagram: We do ~60-second episodes to educate on actual applications until we reach 1,000 use cases.
- Chain Reactions: These are evergreen campaigns that leverage narratives on Gaming, RWA, and AI in partnership with content creators from the ecosystem.
- VC & stakeholder sentiment campaign: We are approaching VCs with a dedicated campaign to make entrepreneurs’ lives easier when raising capital. We will provide reports from third parties, amplify these, and showcase emerging projects.
Ecosystem support
1. Engagement & Marketing Bounty 2.0:
- Active participation in OpenGov voting and discussion
- Involvement in the new Marketing Bounty as a curator with a conservative spending stance
- Weekly participation at OpenHours with OpenGov.watch
2. Product Launch of Agile Coretime:
- The most successful product launch in terms of coordination, execution, and reach on September 19th
- Positive feedback on communication efforts from all stakeholders
3. Support for Inter Miami Fútbol Club Sponsorship:
- Various content initiatives across social media platforms
- Strong engagement rates for partnership-related posts
4. Public Relations & co-marketing support
- We received 1,205 requests from the ecosystem.
- Major PR successes included media placements with Defiant, DL News, Crypto News, etc., and live-streamed interviews on Token2049.
5. Leading and coordinating the Token2049 booth
- We had 3,000 visitors who olkwere welcomed by our team of 17 ecosystem agents, who gathered 250-450 leads.
- With our experience from Consensus, we saved 20% of the budget.
Outlook on Q4
- Public proposal for Polkadot’s go-to-market plan
- Plan for a public “relaunch” campaign of Polkadot.
- New content production (videos, marketing materials)
- Website V2 development
- Increased OpenGov interaction