Good day to you all,
I’ve been toying around with a dApp concept for a Web3 Ad Targeting service and would like to get some external feedback to see if:
- There is a functional capability, or if my understanding of interoperability is way off
- There is an interest in the community to bring targeted ads to Web3
- Any immediately noticeable roadblocks or alternatives to explore.
I would hope that getting a few other eyes on it might save me from going down the wrong path, potentially wasting my time.
The tl;dr is effectively to create an automated marketplace for targeted ads. Users grant permission for data collection (or revoke consent), Publishers host targeted web elements, campaign approval is based on staking (with slashing risk if approving harmful, dangerous, or illegal campaigns), Advertisers create an ad campaign with DSA/DMA compliance, and fund a service pool to reward Users, Publishers, and Stakers.
All transactions would be conducted in DOT, with a percentage of the transaction value being burned.
Specific details can be found across the documents Here
A few caveats:
- I’m not a software developer. Although I have a technical background, I aim to utilize this idea as a learning project with a long-term goal of potentially building something useful.
- Currently, this is still in a very early concept and is mostly just me putting ideas down on paper. Forgive my use of AI tools as I’m just working on rough outlines and ‘vibing out’ the basic structure.
- I’m limited on time at present, so this would be a tertiary (or quatinary) side project, for funsies. No guarantees of completion are being made (and thus no plans to request treasury funding at this time).
I don’t have a full pitch at the moment; however, the annual expenditure on targeted advertisements is approaching $1 trillion, and upcoming changes to user-privacy regulations (DSA/DMA) put pressure on gatekeeper legacy enterprises to support alternative solutions and services. I believe a privacy-by-default solution based on core Web3 principles, empowering end-users’ agency over their online activities, is a step in the right direction, ethically.
Functionally, I believe something like this could also prove to be a viable system, resulting in DOT distribution and onboarding to end-users, incentivising Web3-integrated usage, providing a revenue stream to the treasury, and a new mechanism for token burn.
I’m open to hearing any questions, comments, concerns, or complaints.
