Proposal: Re-name Polkadot to JAM

Re-posted from: Proposal: Re-name Polkadot to JAM | Polkassembly

Below is a proposal for renaming Polkadot to JAM to coincide with the major protocol upgrade:

Throughout history, re-naming of companies signified a shift in direction, which what JAM represents. A few examples:

Google to Alphabet: In 2015, Google reorganized its various businesses under a new holding company called Alphabet. This move allowed Google to separate its core internet business from its more experimental ventures, such as self-driving cars and biotech research. The rename helped clarify the company’s structure and signaled its ambitions beyond just being a search engine.

Andersen Consulting to Accenture: In 2001, Andersen Consulting, which was the consulting arm of accounting firm Arthur Andersen, renamed itself Accenture. This change followed a bitter split from Arthur Andersen and helped establish Accenture as an independent entity. The new name, derived from “accent on the future,” signaled the company’s focus on innovation and technology.

Kentucky Fried Chicken to KFC: In 1991, Kentucky Fried Chicken officially shortened its name to KFC. This decision was driven by a desire to downplay the “fried” aspect of its name as consumers became more health-conscious. The simpler, snappier name also helped the company expand into international markets more easily.

Datsun to Nissan: In 1981, Japanese automaker Datsun began phasing out its brand name in favor of its parent company’s name, Nissan. This transition was completed by 1984. The move helped consolidate the company’s brand identity and capitalize on Nissan’s growing global reputation for quality and reliability.

Quantum Computer Services to America Online (AOL): In 1991, Quantum Computer Services, an online service provider, changed its name to America Online (AOL). The new name was more descriptive and helped the company attract a broader audience as the internet began to gain mainstream adoption. AOL went on to become one of the most recognizable brands of the dot-com era.

Now, as blockchain technology stands poised to reshape our digital world, the Polkadot network is undergoing an ambitious transformation via JAM - a major leap forward in scalability, composability, and accessibility for decentralized apps and services. With such a significant technical overhaul, the time is ripe to pair it with a new name and identity that heralds this pivotal evolution.

Proposal: Rebranding Polkadot to JAM prior to the rollout of the JAM protocol upgrade would underscore the magnitude of this advancement and reintroduce the platform to the world.

Some key benefits of renaming Polkadot to JAM:

  1. Signifies a fresh start and cutting-edge innovation. JAM evokes a sense of seamless interoperability, creative combinations, and collaborative “jamming” between dApps, services, and blockchains. It’s catchy, modern, and perfectly encapsulates the protocol’s vision.
  2. Attracts attention and sparks curiosity. Announcing a major rebrand generates buzz and prompts people to take a closer look at the upgraded capabilities. It’s a chance to tell a compelling new story and showcase what makes JAM unique and transformational.
  3. Expands mindshare and positions JAM for adoption. Currently, Polkadot lacks widespread awareness and lags other major blockchains in adoption. Relaunching as JAM capitalizes on the wow factor of the technical leap forward to get the brand in front of more developers, users, and investors.
  4. Opens the door to new branding and marketing opportunities. An identity refresh allows JAM to define a distinctive brand voice, visual style, and messaging that resonates with key audiences and stakes out a strong market position. It’s a valuable opportunity to shape perception.
  5. Leaves behind legacy challenges and perceptions. While Polkadot has a solid foundation, a rebrand draws a line between the old and the new. It frees JAM from any lingering skepticism or doubts that may have held Polkadot back, resetting and priming the pump for success.

A bold new name paired with breakthrough tech is the ultimate way to turn heads, spark imaginations, and kickstart adoption. Becoming JAM would be a declaration that this blockchain has evolved and is ready to jam on a whole new level. It’s the perfect springboard to catapult the platform into the mainstream and realize its potential to build a more vibrant, composable web3 future.

Renaming to JAM would be a smart strategic move to amplify the impact of the protocol upgrade, excite the market, and accelerate growth. I look forward to hearing your thoughts and feedback.

1 Like

Renaming a brand is a significant and often costly undertaking that demands careful consideration. I question the benefit of such a substantial change as renaming Polkadot to JAM in that context, and I don’t think Alphabet and Google is a good example.

If a name change is necessary, opting for something like “DOT” might be more positive. This choice would retain brand recognition while aligning with the concept of coherence and size-synchrony that Gav presents, symbolically reducing the complexity of the polka, to a single dot.