To date Polkadot has been a meme token.
(Gavin vs Vitalik)
Now ETH is PoS and is more or less adopting the relay / parachain structure (using different lexicon)
Polkadot is steadily losing meme strength.
New narrative is “coretime” + paper tissue roadmap.
This (proto) meme doesn’t rely on divine intervention but on actual income - which brings some much needed realism to proceedings.
Polkadot needs to leverage all resources to drive direct coretime demand.
This is the conclusion to the post.
Beyond this, the only alternative left is a new narrative that entirely differentiates from ETH etc.
This will not come from the status quo given the traditional approach to branding / marketing we’ve seen to date and it seems going forward Polkadot Summit - Brand Refresh Workshop
Two choices (that can also work together):
-
use treasuries to drive direct coretime demand and reward those who can make impact handsomely (ROI)
-
throw out the existing narrative and carve out an entirely new proposition that is defensible - ie it is not as easy to co-opt as coretime / blockspace narratives are