Decentralised Futures: Bridging Brands and Communities in a Digital World

Hello Polkadot Community,

We’re excited to introduce Union Avatars, a platform that merges the worlds of avatar creation and digital identity. Our initiative, backed by collaborations with prominent brands like Accenture, Vodafone, Telefónica, and Mango, aims to redefine digital engagement. We are embarking on a pilot project with ELROW, a global leader in musical events with more than 680 show and 3.8M attendees, to explore the integration of AR technology within the Polkadot ecosystem. This venture represents our first step towards leveraging blockchain to enhance user experiences in virtual and physical environments, promising a new era of interaction at the nexus of technology, fashion, and entertainment.

Our vision

Our vision is to transform a traditional event participation into a dynamic and interactive journey, elevating the standard for digital and physical event integration. We aim to enhance the way attendees engage with events, allowing them to enjoy a more immersive and innovative experience, while also being rewarded with various rewards. This holistic approach promises to transform traditional event participation into a dynamic and interactive journey, elevating the standard for digital and physical event integration.

Our company milestones:

  • Reached more than 80.000 registered users in our platform.
  • More than 300 connected platforms to our API.
  • Working with global companies like Accenture, Vodafone, Telefónica, Unilever, or Mango.
  • Raised more than 1M in private investment.

The challenge:

The challenge lies in transcending the conventional event experience, merging the virtual with the physical to redefine how attendees interact with ELROW’s global musical events. This involves the integration of AR and blockchain technology for a deeper engagement and overcoming the technical and adoption barriers to seamlessly blend these innovations. The goal is to ensure attendees a unique immersive experience and receive rewards, pushing the envelope of what’s possible in event participation and setting a new standard for immersive entertainment.


  • AR Integration: Enhance live events with immersive AR experiences, allowing attendees to interact in innovative ways.
  • Blockchain Rewards: Utilize Polkadot’s blockchain for secure, transparent reward mechanisms for event participation and interactions.
  • Custom Avatars: Offer attendees the ability to create and customize their avatars, fostering a personalized event experience.
  • Interactive Environments: Develop AR-driven environments that complement ELROW’s events, adding a layer of engagement beyond the physical experience.

Why Polkadot:

Adopting Polkadot empowers Union Avatars with its advanced blockchain features, but also significantly enriches the Polkadot ecosystem. This collaboration introduces a vibrant, global community of users, alongside prestigious brands and artists from ELROW’s worldwide network. Furthermore, Polkadot’s robust security protocols provide the assurance needed for protecting user data and assets, fostering a trusted virtual space.

Join our journey:

We invite the Polkadot community to join us on this innovative journey with Union Avatars and ELROW. Together, we aim to transform the digital event experience, integrating avatars, AR and blockchain to create a world where technology meets entertainment. Your support, feedback, and participation are crucial as we embark on this venture to expand Polkadot’s ecosystem with new users, global brands, and renowned artists. Let’s explore the future of immersive experiences together and pave the way for a new era in digital interaction.

We look forward to your thoughts and feedback!