Hi @CoinStudio,
Thank you for your questions, in regards to your calculations I will outline our view & how we approached it at different stages.
1, We locked in multiple of the influencer deals at set DOT prices around the same levels as the proposal, meaning that a fairly large percentage of the increase went directly to the influencers that we decided to collaborate with.
2, We also prepaid multiple of the deals with our own DOT that we held in Lunar Strategy treasury, meaning that we also lost out on the increase from our business holdings by front-paying influencers.
3, We continue to hold most of our DOT in exchanges, as we believe in the ecosystem in the long-term & have then also decreased down to 7 USD again, which is closer to the initial amount. This also keeps Lunar Strategy with Skin in the Game when we hold DOT.
4, Still, there are some additional funds that Lunar Strategy got due to the increase in the market, and in goodwill we have planned in March to host an event & PR campaign in Portugal together with people from Parity and invite multiple key stakeholders in Portugal to the event. We will also continue to create similar reports on future marketing activities launched by Lunar Strategy.
Going forward, with the marketing bounty (Marketing Bounty | Polkassembly) payments will be much quicker from the multi-sig wallet and will keep pricing much closer to the payments that come in, this is good for the ecosystem in general.
Lunar Strategy is looking forward to continuing with ecosystem growth for Polkadot.
Many thanks,
Jack