Hi team,
I’d like to address an issue that has been on many of our minds lately: Polkadot’s representation in industry whitepapers, reports, and other publications. It’s so important that our ecosystem receives the recognition it deserves, and we all have a role to play in making this happen.
Problem
We’ve noticed that Polkadot is sometimes overlooked or underrepresented in key industry publications. Reports and other third-party channels are critical if we want to speak outside our echochamber for growth, adoption, and overall perception.
Solution
At the Distractive offsite earlier this month, I sat down with Distractive’s PR Lead @JDD (@JDDuran) to discuss this issue, and we want to share how to go about this:
- Corrections / Additions: If you come across any report or publication that you believe should include Polkadot, write a brief explanation of why and how Polkadot addresses the relevant topics, and reach out to Jonathan.
- Proactive Content Creation: If you want to create your own content for placement in (reputable) outlets, like reports, commentary, or blog posts that showcase a particular technical or other strength of Polkadot, please draft an outline and connect with Jonathan to discuss potential pitching opportunities.
Call to Action
Everyone’s involvement is crucial in raising Polkadot’s profile. Here’s how you can contribute:
- Stay vigilant for industry publications where Polkadot should be featured
- Prepare concise, compelling arguments for Polkadot’s inclusion
- Engage with our PR team to ensure your insights reach the right audiences
With your help, we can significantly enhance Polkadot’s presence in key industry discussions and publications.