# Polkadot’s Winter Recap and the Road Ahead - Marketing Update Dec24 & Jan25 from Distractive

**URL:** https://forum.polkadot.network/t/polkadot-s-winter-recap-and-the-road-ahead-marketing-update-dec24-jan25-from-distractive/11786
**Category:** Miscellaneous
**Created:** [February 17, 2025, 6:41pm UTC](https://forum.polkadot.network/t/polkadot-s-winter-recap-and-the-road-ahead-marketing-update-dec24-jan25-from-distractive/11786 "2025-02-17T18:41:58Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![DotDotApe](https://dub1.discourse-cdn.com/flex005/user_avatar/forum.polkadot.network/dotdotape/32/5971_2.png) [@DotDotApe](https://forum.polkadot.network/u/DotDotApe)
#### Post date: [February 17, 2025, 6:41pm UTC](https://forum.polkadot.network/t/polkadot-s-winter-recap-and-the-road-ahead-marketing-update-dec24-jan25-from-distractive/11786/1 "2025-02-17T18:41:58Z")

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Hi Dot-fam,  
Curious about what’s happening behind the marketing curtains?  
Let’s peek behind it with the recap of the last two months and also what’s ahead!

A TL;DR is in [this thread](https://x.com/holstblock/status/1891556272857579718) and the [full blogpost is available on our page](https://distractive.xyz/notes/polkadots-winter-recap-and-the-road-ahead/).

Here’s the gist of what’s in the blog post:

**📈 Our socials are x2.5 up!!**  
• 147% increase in YouTube subscribers  
• Record-breaking Cardano collaboration livestream  
• New use-case pages launched

**🌐 The website hosts more use cases, case studies and wallets - perfect for BD!**  
• New vertical-specific landing pages  
• Fresh case studies featuring Acurast, OriginTrail, Hyperbridge & others

**📰 Media & PR wins**  
• [Forbes feature](https://www.forbes.com/sites/digital-assets/2025/01/31/what-makes-or-breaks-a-blockchain-gavin-woods-5-criteria/) with Gavin Wood  
• Mythical Games x KoniStack collaboration  
• Global PR expansion with new partners

**🎥 Our content gets picked up more and more**  
• ThinkPink series: 38,700+ views across 5 episodes  
• Decentralized Mic: 45,000+ views across 3 episodes  
• People of Polkadot: 129M impressions

🔮 **Major plans for Q1/2025**  
• More ThinkPink episodes about Kaito, Mythical, Airlyft, (and those you suggests us)  
• Expanded global PR coverage in LATAM, North America and APAC  
• “Unlock Tomorrow” campaign will launch soon globally  
• A new engagement platform will onboard users to Polkadot  
• We’re organizing Polkadots attendance at EthDenver with 30 ecosystem agents!

* * *

Let me know any of your questions and if you want me to elaborate anything.