I can only speculate on the approach, but I would anticipate that the DF committee will attempt to cover the project lifecycle from awareness to support and retention by awarding DF grants to various parts of the lifecycle.
We recognize retention is key for project and ecosystem success. We support DevRel proposals, such as PaperMoon’s proposal, to amplify the activities of AlphaGrowth. While we could consider performing DevRel services in-house, we recognize for the long-term benefits of decentralization and specialization, doing what we do best (growth) is crucial.